Call For Submissions
Metrolinx is accepting Submissions for provision of Ontario Business and Customer Demographic and Psychographic Data.
The Metrolinx Customer Analytics team is seeking access to Ontario business and customer demographic and psychographic datasets (specific datasets are listed below under “Required Datasets”) for two years, plus three optional one year periods. Demographic and psychographic data will be used to understand current and potential customers, allowing Metrolinx to deliver more targeted and effective service delivery, pricing strategies and marketing campaigns, leading to ridership and revenue growth.
ELECTRONIC BID SUBMISSION will be accepted until 3:00 p.m. on February 22, 2021.
***NOTE: ELECTRONIC BID SUBMISSION
Your Submission for this opportunity must be sent to Metrolinx through the use of MetrolinxMERX EBS. Bidders shall be solely responsible for the delivery of their Submission using MetrolinxMERX EBS by the Closing, in accordance with the Instructions to Bidders.
Only Contractors who can provide the following documentation and datasets, as further described within the Detailed Scope of Work in the Request Document will be considered for award of this Contract:
Data Renewal Dates
Data Product and Format
- General Population Characteristics
- Daytime Population and Employment Characteristics
- Estimates & Projections
- Automobile Usage Characteristics
- Public Transit Use
- Psychographic patterns
- Travel Behaviour
- Work pattern behaviour
- Expenditure (household & market)
- Media Consumption Behaviour
- Postal code conversion dataset
Metrolinx reserves the right to reject any or all Submissions at its sole discretion.